Cookie Policy

Last updated: August 15, 2022

PGMA, LLC d/b/a Beacon Home Services (“we,” “us,” and “our”) understands the importance of protecting your personal information. This cookie notice (“Notice”) describes our use of both first party and third-party cookies on this website or other online services we provide (collectively, the “Platform”).  We may change this Notice at any time or from time to time.  If we make any material changes to this Notice, we will notify you by posting an announcement on the Platform, emailing or texting you a notice, or by other appropriate means of communication.  Your continued use of our Platform after we make changes is deemed to be acceptance of those changes, so please check the Notice periodically for updates. 

A cookie is a small piece of data (text file) that a website – when visited by a user – asks your browser to store on your device in order to remember information about you, such as your language preference or login information. Those cookies are set by us and called first party cookies. We also use third party cookies – which are cookies from a domain different than the domain of the website you are visiting – for our advertising and marketing efforts.

More specifically, we use cookies and other tracking technologies for the following purposes:

• Assisting you in navigation;
• Assisting in login and your ability to provide feedback;
• Analyzing your use of our products, services or applications; and
• Assisting with our promotional and marketing efforts (including behavioral advertising)

Below is a detailed list of the cookies we use on our Platform. Our Platform is scanned with our cookie scanning tool regularly to maintain a list as accurate as possible. We classify cookies in the following categories:

• Strictly Necessary Cookies
• Analytics Cookies
• Targeting Cookies

You can opt-out of each cookie category (except strictly necessary cookies) by clicking on the “Do Not Sell My Personal Information” button below:

Strictly Necessary Cookies

These cookies are necessary for the Platform to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms.  You can set your browser to block or alert you about these cookies, but some parts of the Platform will not then work. These cookies do not store any personally identifiable information.

Targeting

We may also use targeting & remarketing services to advertise on third party websites to you after you visited our Service. We and our third-party vendors use cookies to inform, optimize and serve ads based on your past visits to our Service.

Google Ads (AdWords)

• Google Ads (AdWords) remarketing service is provided by Google Inc.You can opt-out of Google Analytics for Display Advertising and customize the Google Display Network ads by visiting the Google Ads Settings page: http://www.google.com/settings/ads.

Google also recommends installing the Google Analytics Opt-out Browser Add-on – https://tools.google.com/dlpage/gaoptout – for your web browser. Google Analytics Opt-out Browser Add-on provides visitors with the ability to prevent their data from being collected and used by Google Analytics.

For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: https://policies.google.com/privacy?hl=en

Facebook

• Facebook remarketing service is provided by Facebook Inc. You can learn more about interest-based advertising from Facebook by visiting this page: https://www.facebook.com/help/164968693837950 To opt-out from Facebook’s interest-based ads, follow these instructions from Facebook: https://www.facebook.com/help/568137493302217 Facebook adheres to the Self-Regulatory Principles for Online Behavioral Advertising established by the Digital Advertising Alliance.

You can also opt-out from Facebook and other participating companies through the Digital Advertising Alliance in the USA http://www.aboutads.info/choices/, the Digital Advertising Alliance of Canada in Canada http://youradchoices.ca/ or the European Interactive Digital Advertising Alliance in Europe http://www.youronlinechoices.eu/, or opt-out using your mobile device settings.

For more information on the privacy practices of Facebook, please visit Facebook’s Data Policy: https://www.facebook.com/privacy/explanation

Sale of Personal Data

Although we do not expressly sell your personal information, we share your personal information with third party advertisers through the use of cookies and other automatic forms of data collection. In exchange, we (i) are able to provide more targeted marketing and advertising, which results in increased sales of our products and services; (ii) understand if the Platform is functioning as intended, enabling us to refine the Platform accordingly, potentially resulting in increased sales of products and services; and (iii) better understand the effectiveness of our marketing and advertising campaigns. 

Under the Virginia Consumer Data Protection Act of 2023 (the “VCDPA”), you have the right to opt out of the sale of your personal information to third parties. The VCDPA defines “selling,” in part, as releasing, disclosing, disseminating, making available, transferring, or otherwise communicating a consumer’s personal information to a third party for monetary or “other valuable consideration.”  Under this broad definition, the sharing of personal information through the use of certain cookies could be interpreted as a “sale” of personal information.  Therefore, out of an abundance of caution, we provide you with the right to opt-out of the “sale” of your personal information even though such “sale” relates only to the use of certain cookies on our site. 

To that end, you have the right to opt out of the “sale” of your personal information by following the instructions on the “Do Not Sell My Personal Information” page or by contacting us at customerservice@beaconelectricalservices.com. 

If you opt out, we will not be able to offer you personalized ads and will not hand over your personal information to any third parties. Additionally, you may contact us for further clarification about your rights as a Virginia consumer by following the instructions in our Privacy Policy.

If you have enabled privacy controls on your browser (such as a plugin), we have to take that as a valid request to opt out. Therefore we would not be able to track your activity through the web. This may affect our ability to personalize ads according to your preferences.